Ulrich Werner

Ulrich Werner

 

Contact: uliwerner @ gmail.com

 

Current

Lecturer, Institute of International Studies, Ramkhamhaeng University, Bangkok, Thailand

 

Fields of Interest

Working in an environment of 50+ nationalities and cultures

"With Google in your pockets - do you still need an education?" - question asked by Prof. Dr. Sugata Mitra

Internationalization of Higher Education in Thailand

Development of contemporary public education systems

Emergent learning in self-organizing education

 

 

Professional experience

Since 11.2002 (ongoing), Lecturer, Institute of International Studies, Ramkhamhaeng University (Bangkok, Thailand). Courses in the international program conducted in English in information systems, mass communication technology, educational technology, management, and marketing for graduate and undergraduate students of over 50 nationalities aged 18 to 54; counselor to students and lecturers; developed and implemented 2005-2008 the international marketing strategy and the corporate design with accompanying media (Web site, Student Handbook, corporate brochure, program leaflets, exhibition design), which contributed to the increase of international students from 16 in 2004 to 938 from 57 countries in January 2010; developed cooperation with the Fachhochschule Wiesbaden (state university of applied science, Germany), MoU signed in January 2009; invited member of Ph.D. dissertation defense committee

Since 04.2008 (ongoing), Founder and sole operator, Studyinthailand.org, Internet portal promoting to study in international programs at Thai universities and colleges; in year 2015 over 123,000 unique visitors from 202 countries/regions (according to Google Analytics); internationalschoolsbangkokthailand.org promoting international school education with all its facettes (since 2011), over 53,000 unique visitors in year 2015 from 193 countries/regions (Google Analytics).

10.2014 - 08.2015 Co-organizer of the Summer University 'Entrepreneurship in Asia', BUSEM Bangkok University School of Entrepreneurship and Managment, responsible for marketing and communication, and operational organization during the SummerU program (09.-29.08.2015) with 114 mainly graduate students from 16 countries, studying at 60 different universities.

02.2014, Visiting Professor, ICO-NIDA, International College at National Institute of Development Administration (Bangkok, Thailand). Lecturer, graduate course on Integrated Marketing Communications. In students' evaluation, top marks in all 15 categories.

02.2011 - 05.2012 and 05.2013 - 04.2014, Director of International Development, Asian University (Huay Yai, Chonburi, Thailand) Development and implementation of an international branding strategy; development, negotiations and implementation of 2+2 collaborative education program with De Montfort University, Leicester, UK, in Bachelor of Engineering and Bachelor of Science programs; development, negotiations and implementation of 2+3 collaborative education program with Karlshochschule International University, Karlsruhe, Germany, with 8 Bachelor of Arts programs; co-development of corporate identity, development of program brochures targeting international students; press liaison officer; development of new university Web site (design and programming), Web site editor; negotiation and implementation of international partnerships (University of Cambridge, UK; University of Michigan, USA; Environment-Campus at Trier UAS and Aachen UAS, Germany; I.T.S. Management and IT Institute, India); introduction of undergraduate Dual Higher Education; lecturer of Management Information Systems and Project Management

2009 - 2011, Head of UniPartner Consultancy, Pai Co. Ltd., Bangkok; Education consulting. Strategic support for international programs at Thai universities focusing on Quality Assurance and accreditation issues mainly targeting FIBAA and AACSB accreditation, and in higher education marketing to attract western students to study in Thailand within the Government’s Education Hub Thailand policy

2004 - 2008, Visiting Professor, Business Administration Program, International College, Burapha University (Chonburi, TH) 2007, Visiting Professor, Management Information Systems, Asian University (Chonburi, TH)

2005, Visiting Professor, Doctor of Administration Program, Renmin University (Beijing, CN)

2003 - 2004, Lecturer and e-Business Manager, College of Innovative Education,Thammasat University, Bangkok. Designer and lecturer of the online seminar on ‘e-Business for Modern SME’; qualitative research about the current framework on e-learning; research papers published on e-learning and on balancing globalisation and localisation (presented at SEAMEO-UNESCO Congress on Education, May 2004)

1999 - 2003 Research Associate and Advisor on E-Commerce to the European Parliament's Committee on Industry, External Trade, Research, and Energy. Advised the committee member Prof. Dr. Jürgen Zimmerling; qualitative research on the Internet’s influence on economies and societies; analyzed Internet-related hypes and principles of networked economies and their effects on European policies

2000 - 2002 Business Strategist and Senior Consultant Internet and e-Business, TDC Tele Denmark Communications AG, Brand sunrise, Switzerland (turnover $1.6B, number 2 telecommunications provider in Switzerland). Reported to the Executive Board; responsible for the identification of mega-trends and their influence on current and future business scenarios, correlation of medium and long term trends in technology, market structure, and user behaviour; analysis and judgement of potential fields of business; design and project management of strategic cooperations; representative and project head for negotiations with potential strategic alliance partners (e.g., Microsoft, Compaq, Novartis, Credit Suisse, UBS, SBB Swiss Railway).

1997 - 2000 Lecturer in Business Computing, Germany

1996 - 2000 Freelance Consultant on electronic business, Germany

1994 - 1996 Chief Operations Officer, systems integrator, Germany

1992 - 1993 Assistant to the CEO, international non-iron metal trading company, Germany

1983 - 1991 Entrepreneur in Book Publishing and, concurrently, Taxi Business, Germany

1976 - 1983 German Army, Commissioned Officer, Deputy Company Leader and Telecommunication Officer in the Battalion Staff, leader telecommunications platoon

 

 

Languages

German (native proficiency)

English (fluent, work proficiency)

Thai (limited work proficiency)

Mandarin Chinese (elementary proficiency)

 

Teaching

Business Administration

Business Information and Communication Systems 1
Business Information and Communication Systems 2
Business Organization
Corporate Communication
Information Systems Strategy
Information Technology for Searching
International Business Management
Internet and e-Commerce
Integrated Marketing Communication
International Trade Negotiations
Introduction to Computer for Business
Introduction to International Business
International Business Management
Management of Change and Development in Organizations
Microeconomics
Principles and Procedures of Import and Export
Public Relations
Information Systems for Service Industries
Management Seminar in Marketing
Trade Fair Exhibition and Participation Techniques

Education

Innovative Educational Technology
Media and Technology in Education

English

English Research
Information Technology for Searching

Mass CommunicationTechnology

Broadcasting News for Internet
Communication Theory
Computer-assisted Reporting
Digital Imaging for Journalists
Digital Publishing (old: Desktop Publishing)
Introduction to Broadcasting
Introduction to Computer Systems
Introduction to Journalism
Introduction to Mass Communication Technology
Media Criticism
Media in Mass Communication
Multimedia Technology for Journalists
Package Product
Printing Design Technology
Web Design

 

 

Invited speeches (excerpt)

Panel speaker on ‘Missions and responsibilities of Educational institutions towards the ASEAN Economic Community (AEC)’, Asian University, Huay Yai, Chonburi, Thailand, 05.-06.09.2013

Targeting International Students, Strategic Marketing for Higher Education, Coreventus, Kuala Lumpur, Malaysia, 10.11.2010

German Public Education System, presentation to the CEO, CP All, Bangkok, 20.07.2009

Contemporary Information and Communication Systems: e-Commerce, seminar for the Doctor of Business Administration Program at Renmin University of China, Beijing, China, 16. and 17.07.2005

Balancing Globalization and Localization, SEAMEO-UNESCO Education Congress, Bangkok, 27.-29.05.2004

The Role of MIS in Business Administration Research, PhD Colloquium, Ramkhamhaeng University, Bangkok, Thailand, 14.02.2004

E-Business in Thailand: Research Approach into Cultural Implications on Education, Development, and Utilization, PhD Colloquium, Ramkhamhaeng University, Bangkok, Thailand, 10.11.2002

Telco Strategies for the Mobile Internet, ISOC Internet Society (German Chapter) annual general meeting, Frankfurt/Main, Germany, 24.10.2001

E-Business Strategy Concepts, at rete Consultancy, Zurich, Switzerland, 19.07.2001

Strategic e-Business Planning of a Telecommunications Company, Center for Research in Electronic Commerce, University of Bern, Switzerland, 04.06.2001

The Evolution from the ASP Basic Model to the Business Models - From the Hype straight away to Consolidation, Congress Application Service Providing, Zurich, Switzerland, 28.05.2001 (Best Speaker Award)

 

Publications (excerpt)

(2011) Public education needs major overhaul pronto, Bangkok Post, 09.03.2011

(2004) Balancing Globalisation and Localisation. SEAMEO-UNESCO Education Congress, Bangkok, May 2004

(2003, Research Paper) Understanding e-Learning: e-Teaching and e-Learning as Pole and Anti-Pole. College of Innovative Education, Thammasat University, Bangkok.

(2002) E-Business in Thailand - Cultural Implications on Education, Development and Utilization. Research approach. Internet publication.

(2001) Handbook about legal questions for business-use of the Internet (in German: Schutz vor Rechtsproblemen im Internet) with a broad analysis of unsolved problems concerning European rights. In co-authorship with Prof. Dr. Jürgen Zimmerling (Member of European Parliament), Springer-Verlag, Berlin/Heidelberg/New York, ISBN 3-540-65366-X, ACM Computing Classification (1998): K.5.1, K.4.4, K.6.5, J.1.

(1998) Legal Problems of Commercial Websites of German Businesses (in German). Internet publication for ISOC.DE Internet Society German Chapter.

(1998) Internet-usage for controllers and bookkeepers explained on the example of the Hyperion software solution (in German). In: Bilanzbuchhalter und Controller 10/98, Verlag C.H. Beck, München.

(1998) Lite EDI - a model for SME business handling (in German). Internet publication for ISOC.DE Internet Society German Chapter.

(1997) Telework and Related Labour-Law (in German). Internet publication for ISOC.DE Internet Society German Chapter. Introduction of a new aspect to divide between permanent employment and freelancership by server access times.

(1992) Reklama (in Polish, translation by J. Soltys/E. Dziedzic). Thaurus, Warszawa, ISBN 83-85357-03-3. Advertisement.

(1992) Marketing (in Polish, translation by J. Soltys/E. Dziedzic). Thaurus, Warszawa, ISBN 83-5835-02-05. Marketing.

(1991) Moja Firma (in Polish, translation and supplements J. Soltys). Thaurus, Warszawa, ISBN 83-85357-01-7. Business Management for SME's.

(1990) German Democratic Republic's SME on the Free Market (in German: Der DDR-Betrieb am freien Markt). T&W Verlag, Essen.

 

Education

Diplom-Informatiker (FH) and Diplom-Betriebswirt (FH), (1994, Germany, graduated in Computer Science and in Business Administration) University of Applied Sciences for Economy and Management (FOM), Essen, Germany

New Learning Technologies (2000, Germany), University of Applied Sciences Furtwangen, Germany

Microsoft Certified Technical Trainer (MCT) and Systems Engineer (MCSE), NT4 track 1998

Specialization in Graphic Design (5 courses) from CalArts California Institute of the Arts, 2017

 

Professional Development Certifications (newest first)

Specialization in Graphic Design, California Institute of the Arts

Specialization in Graphic Design (5 courses)

California Institute of the Arts

Capstone Project: Brand New Brand

Brand New Brand - Capstone Project

California Institute of the Arts

Introduction to CSS3

CSS Introduction

W3C World Wide Web Consortium & Microsoft

MIT Entrepreneurial Negotiations

Entrepreneurial Negotiations - the MIT Way

Massachusetts Institute of Technology (MIT)

Introduction to Image Making

Introduction to Image Making

California Institute of the Arts

History of Graphic Design

Ideas from the History of Graphic Design

California Institute of the Arts

Mandarin Chinese

Learn Mandarin Chinese: Start Talking...

Tsinghua University

Introduction to Typography

Introduction to Typography

California Institute of the Arts

Design and Make Infographics

Design and Make Infographics

Michigan State University

Introduction to Graphic Design

Introduction to Graphic Design

California Institute of the Arts

Advanced SEO Strategies

Advanced SEO Strategies

University of California at Davis

International Business 2

International Business 2

University of New Mexico

International Business 1

International Business 1

University of New Mexico

Advanced SEO

Advanced SEO Content and Social Tactics

University of California at Davis

Web Development

Optimizing a Web Site for Search

University of California at Davis

Web Development

Introduction to Web Development

University of California at Davis

SEO fundamentals

Search Engine Optimization Fundamentals

University of California at Davis

Certificate

Introduction to Search Engine Optimization

University of California at Davis

Certificate

MIT LaunchX: Becoming an Entrepreneur

MIT Massachusetts Institute of Technology

Certificate

Leaders of Learning

Harvard University Graduate School of Education

Certificate

HTML5.1x HTML5 Coding Essentials

W3C World Wide Web Consortium

Certificate

Journalism, The Future, and You!

Michigan State University School of Journalism

Certificate

Social Media in Public Relations

NUS National University of Singapore

Certificate

HTML5 Introduction

W3C World Wide Web Consortium

Certificate

User Innovation - Path to Entrepreneurship

MIT Massachusetts Institute of Technology

certificate

Introduction to Marketing

University of British Columbia