Ulrich Werner

Contact: uliwerner @ gmail.com

 

Current

Lecturer, Institute of International Studies, Ramkhamhaeng University, Bangkok, Thailand

 

Fields of Interest

Current research on experiences of participants in Thai international higher education

Working in an environment of 50+ nationalities and cultures

"With Google in your pockets - do you still need an education?" - question asked by Prof. Dr. Sugata Mitra

Internationalization of Higher Education in Thailand

Development of contemporary public education systems

Emergent learning in self-organizing education

 

 

Professional experience

Since 11.2002 (ongoing), Lecturer, Institute of International Studies, Ramkhamhaeng University (Bangkok, Thailand). Courses in the international program conducted in English in information systems, mass communication technology, educational technology, management, and marketing for graduate and undergraduate students of over 50 nationalities aged 18 to 54; counselor to students and lecturers; developed and implemented the international marketing strategy and the corporate design with accompanying media (Web site, Student Handbook, corporate brochure, program leaflets, exhibition design), which contributed to the increase of international students from 16 in 2004 to 938 from 57 countries in January 2010; developed cooperation with the Fachhochschule Wiesbaden (state university of applied science, Germany), MoU signed in January 2009; invited member of Ph.D. dissertation defense committee

Since 04.2008 (ongoing), Founder and sole operator, Studyinthailand.org, Internet portal promoting to study in international programs at Thai universities and colleges; since 2008 more than 1.2 million unique visitors (according to Google Analytics); promoting international school education with all its facets (since 2011), over 234,000 unique visitors since then (Google Analytics).

Co-organizer of the Summer University 'Entrepreneurship in Asia', BUSEM Bangkok University School of Entrepreneurship and Management, responsible for marketing and communication, and operational organization during the SummerU program () with 114 mainly graduate students from 16 countries, studying at 60 different universities.

02.2014, Visiting Professor, ICO-NIDA, International College at National Institute of Development Administration (Bangkok, Thailand). Lecturer, graduate course on Integrated Marketing Communications. In students' evaluation, top marks in all 15 categories.

and , Director of International Development, Asian University (Huay Yai, Chonburi, Thailand) Development and implementation of an international branding strategy; development, negotiations and implementation of 2+2 collaborative education program with De Montfort University, Leicester, UK, in Bachelor of Engineering and Bachelor of Science programs; development, negotiations and implementation of 2+3 collaborative education program with Karlshochschule International University, Karlsruhe, Germany, with 8 Bachelor of Arts programs; co-development of corporate identity, development of program brochures targeting international students; press liaison officer; development of new university Web site (design and programming), Web site editor; negotiation and implementation of international partnerships (University of Cambridge, UK; University of Michigan, USA; Environment-Campus at Trier UAS and Aachen UAS, Germany; I.T.S. Management and IT Institute, India); introduction of undergraduate Dual Higher Education; lecturer of Management Information Systems and Project Management

, Head of UniPartner Consultancy, Pai Co. Ltd., Bangkok; Education consulting. Strategic support for international programs at Thai universities focusing on Quality Assurance and accreditation issues mainly targeting FIBAA and AACSB accreditation, and in higher education marketing to attract western students to study in Thailand within the Government’s Education Hub Thailand policy

, Visiting Professor, Business Administration Program, International College, Burapha University (Chonburi, TH) 2007, Visiting Professor, Management Information Systems, Asian University (Chonburi, TH)

2005, Visiting Professor, Doctor of Administration Program, Renmin University (Beijing, CN)

, Lecturer and e-Business Manager, College of Innovative Education,Thammasat University, Bangkok. Designer and lecturer of the on-line seminar on ‘e-Business for Modern SME’; qualitative research about the current framework on e-learning; research papers published on e-learning and on balancing globalization and localization (presented at SEAMEO-UNESCO Congress on Education, May 2004)

Research Associate and Advisor on E-Commerce to the European Parliament's Committee on Industry, External Trade, Research, and Energy. Advised the committee member Prof. Dr. Jürgen Zimmerling; qualitative research on the Internet’s influence on economies and societies; analyzed Internet-related hypes and principles of networked economies and their effects on European policies

Business Strategist and Senior Consultant Internet and e-Business, TDC Tele Denmark Communications AG, Brand sunrise, Switzerland (turnover $1.6B, number 2 telecommunications provider in Switzerland). Reported to the Executive Board; responsible for the identification of mega-trends and their influence on current and future business scenarios, correlation of medium and long term trends in technology, market structure, and user behavior; analysis and judgment of potential fields of business; design and project management of strategic cooperations; representative and project head for negotiations with potential strategic alliance partners (e.g., Microsoft, Compaq, Novartis, Credit Suisse, UBS, SBB Swiss Railway).

Lecturer in Business Computing, Germany

Freelance Consultant on electronic business, Germany

Chief Operations Officer, systems integrator, Germany

Assistant to the CEO, international non-iron metal trading company, Germany

Entrepreneur in Book Publishing and, concurrently, Taxi Business, Germany

German Army, Commissioned Officer, Deputy Company Leader and Telecommunication Officer in the Battalion Staff, leader telecommunications platoon

 

Education

Diplom-Informatiker (FH) and Diplom-Betriebswirt (FH), (1994, Germany, graduated in Computer Science and in Business Administration) University of Applied Sciences for Economy and Management (FOM), Essen, Germany

Microsoft Certified Technical Trainer (MCT) and Systems Engineer (MCSE), NT4 track 1998

New Learning Technologies (2000, Germany), University of Applied Sciences Furtwangen, Germany

Specialization in Graphic Design (5 courses) from Cal Arts California Institute of the Arts, 2017

 

 

Languages

German (native proficiency)

English (fluent, work proficiency)

Thai (limited work proficiency)

Mandarin Chinese (elementary proficiency)

 

Teaching

Business Administration

Business Information and Communication Systems 1
Business Information and Communication Systems 2
Business Organization
Corporate Communication
Information Systems Strategy
Information Technology for Searching
International Business Management
Internet and e-Commerce
Integrated Marketing Communication
International Trade Negotiations
Introduction to Computer for Business
Introduction to International Business
International Business Management
Management of Change and Development in Organizations
Microeconomics
Principles and Procedures of Import and Export
Public Relations
Information Systems for Service Industries
Management Seminar in Marketing
Trade Fair Exhibition and Participation Techniques

Education

Innovative Educational Technology
Media and Technology in Education

English

English Research
Information Technology for Searching

Mass CommunicationTechnology

Broadcasting News for Internet
Communication Theory
Computer-assisted Reporting
Digital Imaging for Journalists
Digital Publishing (old: Desktop Publishing)
Introduction to Broadcasting
Introduction to Computer Systems
Introduction to Journalism
Introduction to Mass Communication Technology
Media Criticism
Media in Mass Communication
Multimedia Technology for Journalists
Package Product
Printing Design Technology
Web Design

 

 

Invited speeches (excerpt)

Panel speaker on ‘Missions and responsibilities of Educational institutions towards the ASEAN Economic Community (AEC)’, Asian University, Huay Yai, Chonburi, Thailand,

Targeting International Students, Strategic Marketing for Higher Education, Coreventus, Kuala Lumpur, Malaysia,

German Public Education System, presentation to the CEO, CP All, Bangkok,

Contemporary Information and Communication Systems: e-Commerce, seminar for the Doctor of Business Administration Program at Renmin University of China, Beijing, China, 16. and

Balancing Globalization and Localization, SEAMEO-UNESCO Education Congress, Bangkok,

The Role of MIS in Business Administration Research, PhD Colloquium, Ramkhamhaeng University, Bangkok, Thailand,

E-Business in Thailand: Research Approach into Cultural Implications on Education, Development, and Utilization, PhD Colloquium, Ramkhamhaeng University, Bangkok, Thailand,

Telco Strategies for the Mobile Internet, ISOC Internet Society (German Chapter) annual general meeting, Frankfurt/Main, Germany,

E-Business Strategy Concepts, at rete Consultancy, Zurich, Switzerland,

Strategic e-Business Planning of a Telecommunications Company, Center for Research in Electronic Commerce, University of Bern, Switzerland,

The Evolution from the ASP Basic Model to the Business Models - From the Hype straight away to Consolidation, Congress Application Service Providing, Zurich, Switzerland, (Best Speaker Award)

 

Publications (excerpt)

(2011) , Bangkok Post,

(2004) Balancing Globalization and Localization. SEAMEO-UNESCO Education Congress, Bangkok, May 2004

(2003, Research Paper) Understanding e-Learning: e-Teaching and e-Learning as Pole and Anti-Pole. College of Innovative Education, Thammasat University, Bangkok.

(2002). Research approach. Internet publication.

(2001) Handbook about legal questions for business-use of the Internet (in German: Schutz vor Rechtsproblemen im Internet) with a broad analysis of unsolved problems concerning European rights. In co-authorship with Prof. Dr. Jürgen Zimmerling (Member of European Parliament), Springer-Verlag, Berlin/Heidelberg/New York, ISBN -X, ACM Computing Classification (1998): K.5.1, K.4.4, K.6.5, J.1.

(1998) (in German). Internet publication for ISOC.DE Internet Society German Chapter.

(1998) Internet-usage for controllers and bookkeepers explained on the example of the Hyperion software solution (in German). In: Bilanzbuchhalter und Controller 10/98, Verlag C.H. Beck, München.

(1998) (in German). Internet publication for ISOC.DE Internet Society German Chapter.

(1997) (in German). Internet publication for ISOC.DE Internet Society German Chapter. Introduction of a new aspect to divide between permanent employment and freelancership by server access times.

(1992) Reklama (in Polish, translation by J. Soltys/E. Dziedzic). Thaurus, Warszawa, ISBN . Advertisement.

(1992) Marketing (in Polish, translation by J. Soltys/E. Dziedzic). Thaurus, Warszawa, ISBN . Marketing.

(1991) Moja Firma (in Polish, translation and supplements J. Soltys). Thaurus, Warszawa, ISBN . Business Management for SMEs.

(1990) German Democratic Republic's SME on the Free Market (in German: Der DDR-Betrieb am freien Markt). T&W Verlag, Essen.

 

Professional Development Certifications (newest first)