About Ulrich Werner, the author of this Web site
Contact: uliwerner @ gmail.com
Lecturer, Institute of International Studies, Ramkhamhaeng University, Bangkok, Thailand (since 2002)
Fields of Interest
Current research on experiences of participants in Thai international higher education
Working in an environment of 50+ nationalities and cultures
"With Google in your pockets - do you still need an education?" - question asked by Prof. Dr. Sugata Mitra
Internationalization of Higher Education in Thailand
Since 11.2002 (ongoing), Lecturer, Institute of International Studies, Ramkhamhaeng University (Bangkok, Thailand). Courses in the international program conducted in English in information systems, mass communication technology, educational technology, management, and marketing for graduate and undergraduate students of over 50 nationalities aged 18 to 54; counselor to students and lecturers; developed and implemented 2005-2008 the international marketing strategy and the corporate design with accompanying media (Web site, Student Handbook, corporate brochure, program leaflets, exhibition design), which contributed to the increase of international students from 16 in 2004 to 938 from 57 countries in January 2010; developed cooperation with the Fachhochschule Wiesbaden (state university of applied science, Germany), MoU signed in January 2009; invited member of Ph.D. dissertation defense committee
Since 04.2008 (ongoing), Founder and sole operator, Studyinthailand.org, Internet portal promoting to study in international programs at Thai universities and colleges; since 2008 more than 1.2 million unique visitors (according to Google Analytics, as of October 2017); internationalschoolsbangkokthailand.org promoting international school education with all its facets (since 2011), over 240,000 unique visitors since then (Google Analytics, as of October 2017).
10.2014 - 08.2015 Co-organizer of the Summer University 'Entrepreneurship in Asia', BUSEM Bangkok University School of Entrepreneurship and Management, responsible for marketing and communication, and operational organization during the SummerU program (09.-29.08.2015) with 114 mainly graduate students from 16 countries, studying at 60 different universities.
02.2014, Visiting lecturer, ICO-NIDA, International College at National Institute of Development Administration (Bangkok, Thailand). Lecturer, graduate course on Integrated Marketing Communications. In students' evaluation, top marks in all 15 categories.
02.2011 - 05.2012 and 05.2013 - 04.2014, Director of International Development, Asian University (Huay Yai, Chonburi, Thailand). Head of Graduate Summer University on 'Business in Asia' from 2011 through 2014. Development and implementation of an international branding strategy; development, negotiations and implementation of 2+2 collaborative education program with De Montfort University, Leicester, UK, in Bachelor of Engineering and Bachelor of Science programs; development, negotiations and implementation of 2+3 collaborative education program with Karlshochschule International University, Karlsruhe, Germany, with 8 Bachelor of Arts programs; co-development of corporate identity, development of program brochures targeting international students; press liaison officer; development of new university Web site (design and programming), Web site editor; negotiation and implementation of international partnerships (University of Cambridge, UK; University of Michigan, USA; Environment-Campus at Trier UAS and Aachen UAS, Germany; I.T.S. Management and IT Institute, India); introduction of undergraduate Dual Higher Education; lecturer of Management Information Systems and Project Management
2009 - 2011, Head of UniPartner Consultancy, Pai Co. Ltd., Bangkok; Education consulting. Strategic support for international programs at Thai universities focusing on Quality Assurance and accreditation issues mainly targeting FIBAA and AACSB accreditation, and in higher education marketing to attract western students to study in Thailand within the Government’s Education Hub Thailand policy
2004 - 2008, Visiting lecturer, Business Administration Program, International College, Burapha University (Chonburi, TH) 2007, Visiting Professor, Management Information Systems, Asian University (Chonburi, TH)
2005, Visiting lecturer, Doctor of Administration Program, Renmin University (Beijing, CN)
2003 - 2004, Lecturer and e-Business Manager, College of Innovative Education,Thammasat University, Bangkok. Designer and lecturer of the on-line seminar on ‘e-Business for Modern SME’; qualitative research about the current framework on e-learning; research papers published on e-learning and on balancing globalization and localization (presented at SEAMEO-UNESCO Congress on Education, May 2004)
1999 - 2003 Research Associate and Advisor on E-Commerce to the European Parliament's Committee on Industry, External Trade, Research, and Energy. Advised the committee member Prof. Dr. Jürgen Zimmerling; qualitative research on the Internet’s influence on economies and societies; analyzed Internet-related hypes and principles of networked economies and their effects on European policies
2000 - 2002 Business Strategist and Senior Consultant Internet and e-Business, TDC Tele Denmark Communications AG, Brand sunrise, Switzerland (turnover $1.6B, number 2 telecommunications provider in Switzerland). Reported to the Executive Board; responsible for the identification of mega-trends and their influence on current and future business scenarios, correlation of medium and long term trends in technology, market structure, and user behavior; analysis and judgment of potential fields of business; design and project management of strategic cooperations; representative and project head for negotiations with potential strategic alliance partners (e.g., Microsoft, Compaq, Novartis, Credit Suisse, UBS, SBB Swiss Railway).
1997 - 2000 Lecturer in Business Computing, Germany
1996 - 2000 Freelance Consultant on electronic business, Germany
1994 - 1996 Chief Operations Officer, systems integrator, Germany
1992 - 1993 Assistant to the CEO, international non-iron metal trading company, Germany
1983 - 1991 Entrepreneur in Book Publishing and, concurrently, Taxi Business, Germany
1976 - 1983 German Army, Commissioned Officer, Deputy Company Leader and Telecommunication Officer in the Battalion Staff, leader telecommunications platoon
Diplom-Informatiker (01/1998, graduated in Computer Science), University of Applied Sciences for Economy and Management (FOM), Essen, Germany
Diplom-Betriebswirt, (08/1998, graduated in Business Administration) University of Applied Sciences for Economy and Management (FOM), Essen, Germany
Microsoft Certified Technical Trainer (MCT) and Systems Engineer (MCSE), NT4 track 1998
New Learning Technologies (2000, Germany), University of Applied Sciences Furtwangen, Germany
Specialization in Graphic Design (5 courses) from Cal Arts California Institute of the Arts, 2017
German (native proficiency)
English (fluent, work proficiency)
Thai (limited work proficiency)
Mandarin Chinese (elementary proficiency)
Business Information and Communication Systems 1
Business Information and Communication Systems 2
Information Systems Strategy
Information Technology for Searching
International Business Management
Internet and e-Commerce
Integrated Marketing Communication
International Trade Negotiations
Introduction to Computer for Business
Introduction to International Business
International Business Management
Management of Change and Development in Organizations
Principles and Procedures of Import and Export
Information Systems for Service Industries
Management Seminar in Marketing
Trade Fair Exhibition and Participation Techniques
Innovative Educational Technology
Media and Technology in Education
Information Technology for Searching
Mass Communication Technology
Broadcasting News for Internet
Digital Imaging for Journalists
Digital Publishing (old: Desktop Publishing)
Introduction to Broadcasting
Introduction to Computer Systems
Introduction to Journalism
Introduction to Mass Communication Technology
Media in Mass Communication
Multimedia Technology for Journalists
Printing Design Technology
Invited speeches (excerpt)
Panel speaker on ‘Missions and responsibilities of Educational institutions towards the ASEAN Economic Community (AEC)’, Asian University, Huay Yai, Chonburi, Thailand, 05.-06.09.2013
Targeting International Students, Strategic Marketing for Higher Education, Coreventus, Kuala Lumpur, Malaysia, 10.11.2010
German Public Education System, presentation to the CEO, CP All, Bangkok, 20.07.2009
Contemporary Information and Communication Systems: e-Commerce, seminar for the Doctor of Business Administration Program at Renmin University of China, Beijing, China, 16. and 17.07.2005
Balancing Globalization and Localization, SEAMEO-UNESCO Education Congress, Bangkok, 27.-29.05.2004
The Role of MIS in Business Administration Research, PhD Colloquium, Ramkhamhaeng University, Bangkok, Thailand, 14.02.2004
E-Business in Thailand: Research Approach into Cultural Implications on Education, Development, and Utilization, PhD Colloquium, Ramkhamhaeng University, Bangkok, Thailand, 10.11.2002
Telco Strategies for the Mobile Internet, ISOC Internet Society (German Chapter) annual general meeting, Frankfurt/Main, Germany, 24.10.2001
E-Business Strategy Concepts, at rete Consultancy, Zurich, Switzerland, 19.07.2001
Strategic e-Business Planning of a Telecommunications Company, Center for Research in Electronic Commerce, University of Bern, Switzerland, 04.06.2001
The Evolution from the ASP Basic Model to the Business Models - From the Hype straight away to Consolidation, Congress Application Service Providing, Zurich, Switzerland, 28.05.2001 (Best Speaker Award)
Research and Publications (excerpt)
(2011) Public education needs major overhaul pronto, Bangkok Post, 09.03.2011
(2004) Balancing Globalization and Localization. SEAMEO-UNESCO Education Congress, Bangkok, May 2004
(2003, Research Paper) Understanding e-Learning: e-Teaching and e-Learning as Pole and Anti-Pole. College of Innovative Education, Thammasat University, Bangkok.
(2002) E-Business in Thailand - Cultural Implications on Education, Development and Utilization. Research approach. Internet publication.
(2001) Handbook about legal questions for business-use of the Internet (in German: Schutz vor Rechtsproblemen im Internet) with a broad analysis of unsolved problems concerning European rights. In co-authorship with Prof. Dr. Jürgen Zimmerling (Member of European Parliament), Springer-Verlag, Berlin/Heidelberg/New York, ISBN 3-540-65366-X, ACM Computing Classification (1998): K.5.1, K.4.4, K.6.5, J.1.
(1998) Legal Problems of Commercial Websites of German Businesses (in German). Internet publication for ISOC.DE Internet Society German Chapter.
(1998) Internet-usage for controllers and bookkeepers explained on the example of the Hyperion software solution (in German). In: Bilanzbuchhalter und Controller 10/98, Verlag C.H. Beck, München.
(1998) Lite EDI - a model for SME business handling (in German). Internet publication for ISOC.DE Internet Society German Chapter.
(1997) Telework and Related Labour-Law (in German). Internet publication for ISOC.DE Internet Society German Chapter. Introduction of a new aspect to divide between permanent employment and freelancership by server access times.
(1992) Reklama (in Polish, translation by J. Soltys/E. Dziedzic). Thaurus, Warszawa, ISBN 83-85357-03-3. Advertisement.
(1992) Marketing (in Polish, translation by J. Soltys/E. Dziedzic). Thaurus, Warszawa, ISBN 83-5835-02-05. Marketing.
(1991) Moja Firma (in Polish, translation and supplements J. Soltys). Thaurus, Warszawa, ISBN 83-85357-01-7. Business Management for SMEs.
(1990) German Democratic Republic's SME on the Free Market (in German: Der DDR-Betrieb am freien Markt). T&W Verlag, Essen.